Educational Toys
Play is an important part of your child's development.
Between the ages of 1-5 experts recommend 3 hours minimum of play a day. Play not only builds confidence it also develops essential physical, social, language and communication skills.
Selecting the right toy that supports your child's development is crucial.
That's why the experts at SOUZU have especially selected and tested the best toys on the market to support your child's development, every step of the way in those crucial early years.
Browse the below to find the perfect toy for your little one that will have them entertained for hours!
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Reusable Puffy Stickers Pirates
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49These reusable puffy stickers are filled with swashbuckling appeal! Pick your pirate stickers and layer on some seaworthy duds to build ...
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Squirrels Go Nuts
Smart Toys and GamesOriginal price £14.99 - Original price £14.99Original price£14.99£14.99 - £14.99Current price £14.99Winter is coming, so let’s go nuts! Help the squirrels get ready for winter! Can you move the squirrels around and hide their acorns underground?...
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Monsters Hide & Seek
Smart Toys and GamesOriginal price £14.99 - Original price £14.99Original price£14.99£14.99 - £14.99Current price £14.99Are there any monsters under the bed? Monsters 'Hide & Seek' challenges you to place the four playing pieces on the game board to hide all mons...
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IQ Stars
Smart Toys and GamesOriginal price £10.99 - Original price £10.99Original price£10.99£10.99 - £10.99Current price £10.99Can you fit all the stars in the grid? Are your brain skills out of this world? Can you place the 7 stellar puzzle pieces onto the grid? Reach for ...
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IQ Stixx
Smart Toys and GamesOriginal price £12.99 - Original price £12.99Original price£12.99£12.99 - £12.99Current price £12.99Use your skills to stack up the sticks! 5 horizontal pieces need to fit on top of 5 vertical ones. Can you criss-cross the sticks in this travel fr...
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Vehicles Sound Puzzle
Melissa & DougOriginal price £16.99Original price £16.99 - Original price £16.99Original price £16.99Current price £8.00£8.00 - £8.00Current price £8.008-piece wooden peg puzzle that plays vehicle sounds when pieces are placed in correct wells Full-color matching picture under each piece Place a p...
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Pets Sound Puzzle
Melissa & DougOriginal price £16.16 - Original price £16.16Original price£16.16£16.16 - £16.16Current price £16.16Place a puzzle piece correctly in the puzzle board to hear realistic sounds Lift to expose light sensor, then replace (cover sensor) to hear sound...
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Scoop & Stack Ice Cream Cone Playset
Melissa & DougOriginal price £29.99 - Original price £29.99Original price£29.99£29.99 - £29.99Current price £29.99Pretend play ice cream set for scooping and serving differnt "flavors" on wooden cones Magnetic play set includes 4 magnetic ice-cream scoops, 2 c...
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Puffy Stickers Princess
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49It's a puffy sticker collection and dress-up sticker activity book in one! Four glossy background panels and 76 puffy stickers combine f...
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Let's Explore Double-Sided Seek & Find Puzzle
Melissa & DougOriginal price £24.48Original price £24.48 - Original price £24.48Original price £24.48Current price £13.99£13.99 - £13.99Current price £13.9948-piece double-sided seek-and-find floor puzzle with two different natural habitats to piece together and explore Includes 48 jumbo-sized puzzle ...
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My First Magnetic Fishing Game
Taf ToysOriginal price £17.99 - Original price £17.99Original price£17.99£17.99 - £17.99Current price £17.99Magnetic Fishing Fun – a delightful reinvention of the traditional rod & line game specially for toddlers. Young children will be able to spen...
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Taf Toys Urban Garden In Car Play Centre
Taf ToysOriginal price £42.99 - Original price £42.99Original price£42.99£42.99 - £42.99Current price £42.99An innovative travel toy suitable for rear facing babies in the car! This combination of activity pad with baby safe mirror will not only keep babi...
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Magic Box
Taf ToysOriginal price £24.99 - Original price £24.99Original price£24.99£24.99 - £24.99Current price £24.99Babies will be delighted by this fascinating peek-a-boo box where they can hide and pull out an assortment of sensory delights. Complete with 8 col...
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My First Sounds and Senses
Smart Toys and GamesOriginal price £19.99 - Original price £19.99Original price£19.99£19.99 - £19.99Current price £19.99Magnets, sounds & senses! Shake, rattle & build! Amaze your little one with our new My First set. We have developed 4 new SmartMax bars a...
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Castle Logix
Smart Toys and GamesOriginal price £25.99 - Original price £25.99Original price£25.99£25.99 - £25.99Current price £25.99Let's Build Castles! Construct castles, block by block and tower by tower, as you flex your logic muscles with this beautifully crafted 3-D woode...
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Treasure Island
Smart Toys and GamesOriginal price £19.99 - Original price £19.99Original price£19.99£19.99 - £19.99Current price £19.99Calling all adventurers! It's time to find the ancient temple on a forgotten island! Find the right combinations to place the pieces and locate t...
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Secret Decoder Deluxe Activity Set - On the Go
Melissa & DougOriginal price £13.99Original price £13.99 - Original price £13.99Original price £13.99Current price £7.00£7.00 - £7.00Current price £7.00Includes Secret Decoder Game Book, Seek & Find Game Book, Secret Message Activity Pad, and magic-reveal sticker sheets Use the tools to decode...
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My First Hide & Seek
Smart Toys and GamesOriginal price £17.99Original price £17.99 - Original price £17.99Original price £17.99Current price £14.00£14.00 - £14.00Current price £14.00Peek A Boo! Ready or not, here they come! Try stacking the magnetic pieces onto each other or play a game of hide & seek with the funny-faced...
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Anywhere Art Studio
HapeOriginal price £54.99 - Original price £54.99Original price£54.99£54.99 - £54.99Current price £54.99A tabletop easel that will keep your little artist busy. To inspire creativity, all you need is the versatile Anywhere Art Studio. Its space-saving...
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Push and Pull Giraffe
HapeOriginal price £13.99 - Original price £13.99Original price£13.99£13.99 - £13.99Current price £13.99Push, pull, grab the little animal that enhance baby's developmental skills while discovering the animal kingdom. Age 12 months + Dimensions: 14 x ...
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Emergency Vehicle Carrier
Melissa & DougOriginal price £22.99 - Original price £22.99Original price£22.99£22.99 - £22.99Current price £22.99This giant two-level tractor-trailer comes stocked with four wooden emergency vehicles and delivers unlimited play possibilities! Lower the upper d...
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Safari Park Jr.
Smart Toys and GamesOriginal price £26.99 - Original price £26.99Original price£26.99£26.99 - £26.99Current price £26.99Find the right spot for your safari photos! 3, 2, 1 and pose! These safari animals love to model for your camera! Can you get the animals in the ...
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Cats & Boxes
Smart Toys and GamesOriginal price £16.99 - Original price £16.99Original price£16.99£16.99 - £16.99Current price £16.99Think INSIDE the box! These cats love hiding in boxes! Move the puzzle pieces – one by one – until all of the cats are in a cardboard box. Can you ...
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Plug & Play Ball
Smart Toys and GamesOriginal price £9.50 - Original price £9.50Original price£9.50£9.50 - £9.50Current price £9.50Can you tackle this 3D challenge? Ready to take a shot at the Plug & Play Ball? Try to fit all 7 puzzle pieces on the ball. But watch out! Movi...
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Classic World Block Boat
Classic WorldOriginal price £19.95 - Original price £19.95Original price£19.95£19.95 - £19.95Current price £19.95This beautiful pastel-coloured wooden block boat from Classic World is the perfect small interactive toy for young children They can stack and ...
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Water Wow - Vehicles Pathways
Melissa & DougOriginal price £7.00Original price £7.00 - Original price £7.00Original price £7.00Current price £5.00£5.00 - £5.00Current price £5.004 spiral-bound multi-path vehicle-themed coloring boards and refillable water pen Multi-path mazes and scenes include airplanes, tugboat, rescue v...
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Puffy Sticker Play Set: Mermaid
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49Reusable puffy sticker play set Includes 65 reusable puffy stickers Double-sided glossy background with dressing room and coral reef scenes to fil...
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Reusable Puffy Stickers - Dinosaurs
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49Reusable fold-and-go puffy sticker play set with a prehistoric/dinosaur theme Includes 36 reusable dinosaur puffy stickers plus glossy fold-and-go...
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Doll Rabbit Acqua
KalooOriginal price £21.00 - Original price £21.00Original price£21.00£21.00 - £21.00Current price £21.00This cheerful little aqua rabbit has such long ears that parents can hang it anywhere to keep it and never lose it.He can do anything with baby: do...
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Kaloo Doll Rabbit Cream
KalooOriginal price £21.00 - Original price £24.00Original price£21.00 - £24.00£21.00 - £24.00Current price £21.00This cheerful little lilac rabbit has such long ears that parents can hang it anywhere to keep it and never lose it.He can do anything with baby: d...
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Cute Ball
KalooOriginal price £8.99 - Original price £8.99Original price£8.99£8.99 - £8.99Current price £8.99The Cute Balls from Kaloo are well-rounded, easy to grab for dynamic and fun games with baby. Each ball has its own identity, with enchanting chara...
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My First Doll Valentine
KalooOriginal price £21.00 - Original price £21.00Original price£21.00£21.00 - £21.00Current price £21.00Explore the classical dancer who is the stuff of little ballet fans' dreams! Dressed in a powder pink wrap-over top embellished with a golden scarf...
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My First Doll Chloe
KalooOriginal price £21.00 - Original price £21.00Original price£21.00£21.00 - £21.00Current price £21.00Featuring a trendy look, Chloé evokes a sense of a modern girl who is at ease with herself. Her matte tone makes her golden hair stand out and her ...
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Lilliputiens Paulette Rattle With Handles
LilliputiensOriginal price £20.50 - Original price £20.50Original price£20.50£20.50 - £20.50Current price £20.50An original rattle that little hands will find easy to grasp. Paulette the chicken conceals an egg in her tummy with a chick that is just about to ...
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My first Doll Amandine
KalooOriginal price £21.00 - Original price £21.00Original price£21.00£21.00 - £21.00Current price £21.00Here is Amandine, a pretty 25 cm doll in pastel tones. Amandine's soft shades are an ode to natural beauty and back to basics. Its ample and sober...
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My First Hand Grip Ball
KalooOriginal price £17.00 - Original price £17.00Original price£17.00£17.00 - £17.00Current price £17.00Designed and produced in collaboration with occupational therapists, this puzzle ball is ideal for developing baby’s fine motor skills. The soft, c...
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