Educational Toys
Play is an important part of your child's development.
Between the ages of 1-5 experts recommend 3 hours minimum of play a day. Play not only builds confidence it also develops essential physical, social, language and communication skills.
Selecting the right toy that supports your child's development is crucial.
That's why the experts at SOUZU have especially selected and tested the best toys on the market to support your child's development, every step of the way in those crucial early years.
Browse the below to find the perfect toy for your little one that will have them entertained for hours!
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Little Wise Box Of Maths
Little Wise ToysOriginal price £16.00Original price £16.00 - Original price £16.00Original price £16.00Current price £12.99£12.99 - £12.99Current price £12.99The Little Wise Box of Maths is a magnetic educational toy offering a fun and interactive way for 3-6 year olds to learn all about maths. All aspe...
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IQ Mini Mix
Smart Toys and GamesOriginal price £5.00 - Original price £5.00Original price£5.00£5.00 - £5.00Current price £5.00Mini size, maxi challenges! A pocket-size IQ puzzle ready to take with you wherever you go. Create your own challenges by moving the blockers an...
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GOOAL!
Smart Toys and GamesOriginal price £9.99 - Original price £9.99Original price£9.99£9.99 - £9.99Current price £9.99Kick off your travels with this magnetic puzzle game! Place the pieces so you can pass the ball from player to player on your team... and shoo...
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Make a Face Reusable Sticker Pad - Farm
Melissa & DougOriginal price £7.99Original price £7.99 - Original price £7.99Original price £7.99Current price £4.00£4.00 - £4.00Current price £4.00Popular Make-a-Face sticker activity pad gets a wacky makeover in Crazy Characters Make-a-Face. Over 160 stickers add silly, heroic, disgusting, sc...
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Paw Patrol Puffy Stickers - Adventure Bay
Melissa & DougOriginal price £7.99 - Original price £7.99Original price£7.99£7.99 - £7.99Current price £7.99Restickable Puffy Stickers let kids create PAW Patrol™ adventures again and again! Tell countless stories with these fun dimensional stickers and s...
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Blues Clues & You! Water WOW! Alphabet
Melissa & DougOriginal price £7.00Original price £7.00 - Original price £7.00Original price £7.00Current price £5.00£5.00 - £5.00Current price £5.00Practice letter writing with Blue and friends with 4 alphabet-themed reusable boards and refillable water pen (English Only). Reusable pages are wh...
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Water Reveal Pad Fairy Tale
Melissa & DougOriginal price £13.49Original price £13.49 - Original price £13.49Original price £13.49Current price £9.99£9.99 - £9.99Current price £9.99No-mess painting for kids! This exciting paint-with-water and seek-and-find activity book includes eight reusable pages, a refillable water pen, a...
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Tic Tac Toe & Snakes and Ladders
HapeOriginal price £4.00 - Original price £4.00Original price£4.00£4.00 - £4.00Current price £4.00Try the classic favourite Tic Tac Toe and add more fun with Snakes & Ladders! Just roll the dice and see how far you can go. You can climb up t...
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Magnetic Funny Face
HapeOriginal price £4.00 - Original price £4.00Original price£4.00£4.00 - £4.00Current price £4.00Try and find all the matching pieces for each outfit then mix and match to create any look you like. Age 3 + years
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Free Kick
HapeOriginal price £4.00 - Original price £4.00Original price£4.00£4.00 - £4.00Current price £4.00Choose who's shooting and who's in goal then see how many you can score against your friends! Have 10 shots then switch places and see if you can d...
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Smartcar Mini
Smart Toys and GamesOriginal price £9.99 - Original price £9.99Original price£9.99£9.99 - £9.99Current price £9.99Use your brain skills to create a car! Can you build a car according to plan? Build the car by placing all of the blocks in the chassis. The posit...
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Water WOW Jungle
Melissa & DougOriginal price £7.00Original price £7.00 - Original price £7.00Original price £7.00Current price £4.00£4.00 - £4.00Current price £4.00No-mess painting for kids This exciting paint-with-water colouring book includes four reusable pages and a refillable water pen. Simply use the pen...
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Reusable Drawing and Magnetic Kit Dino
Melissa & DougOriginal price £19.99 - Original price £19.99Original price£19.99£19.99 - £19.99Current price £19.99Bring prehistoric stories to life The Natural Play dinosaur-themed play, draw, create activity kit offers hours of imaginative, creative play anyti...
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Make a Face Reusable Sticker Pad - Safari
Melissa & DougOriginal price £6.49Original price £6.49 - Original price £6.49Original price £6.49Current price £4.00£4.00 - £4.00Current price £4.00Popular Make-a-Face sticker activity pad gets a wacky makeover in Crazy Characters Make-a-Face. Over 160 stickers add silly, heroic, disgusting, sc...
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Water WOW Colours and Shapes
Melissa & DougOriginal price £7.00Original price £7.00 - Original price £7.00Original price £7.00Current price £5.00£5.00 - £5.00Current price £5.00This exciting paint-with-water colouring book includes four reusable pages and a refillable no-leak water pen. Use the pen and watch details and vi...
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On-The-Go Origami Activity
Melissa & DougOriginal price £7.99 - Original price £7.99Original price£7.99£7.99 - £7.99Current price £7.99Making fun, foldable crafts has never been easier! Step-by-step instructions and fold marks on the patterned paper sheets guide kids thr...
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On-The-Go Friendship Bracelets
Melissa & DougOriginal price £7.99 - Original price £7.99Original price£7.99£7.99 - £7.99Current price £7.99From simple knots to tricky patterns, this activity set guides kids through more than 10 cool friendship bracelets! Organised from begin...
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Reusable Puffy Stickers Farm
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49These reusable puffy stickers create down home farm fun! Pick your animal stickers and get the farmer going on his daily chores! Kids ca...
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Secret Decoder Game Book
Melissa & DougOriginal price £7.99Original price £7.99 - Original price £7.99Original price £7.99Current price £4.99£4.99 - £4.99Current price £4.99Use the decoder wheel to solve the mystery . . . then turn the page for a whole new challenge! This exciting spy activity book has 18 pages ...
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Wipe Off Activity Pad Game On
Melissa & DougOriginal price £7.00Original price £7.00 - Original price £7.00Original price £7.00Current price £4.00£4.00 - £4.00Current price £4.00Take fun on the go with this “re-markable” take-anywhere book of dry-erase marker games! Choose from 17 different word, number and pict...
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Reusable Sticker Pad Dress-Up
Melissa & DougOriginal price £6.49Original price £6.49 - Original price £6.49Original price £6.49Current price £3.99£3.99 - £3.99Current price £3.99The reusable stickers in this creative activity book cling securely to the sturdy pages, then peel up easily when your precious little o...
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Reusable Sticker Pad Play House!
Melissa & DougOriginal price £6.49Original price £6.49 - Original price £6.49Original price £6.49Current price £3.00£3.00 - £3.00Current price £3.00Reusable vinyl stickers cling securely to the sturdy pages, then peel up easily when you’re ready to make a change. Five glossy, full-co...
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Dinosaur Puzzles in a Box
Melissa & DougOriginal price £12.99 - Original price £12.99Original price£12.99£12.99 - £12.99Current price £12.99Set includes four wooden, 12-piece dinosaur jigsaw puzzles-- a triceratops, an apatosaurus, a stegosaurus and a T-Rex-- each stored in a separate c...
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Noah's Ark
Smart Toys and GamesOriginal price £9.99 - Original price £9.99Original price£9.99£9.99 - £9.99Current price £9.99Slim and compact with magnetic pieces, the SmartGames Noah's Ark travel set is perfect for when you are out and about with the kids. Helps develop...
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Cube Puzzler Go
Smart Toys and GamesOriginal price £14.00 - Original price £14.00Original price£14.00£14.00 - £14.00Current price £14.00Can you build a 2D cube from the 7 colourful puzzle pieces? An eye-catching 2D puzzle game that will test your skills as you complete the cube. In...
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Down The Rabbit Hole
Smart Toys and GamesOriginal price £9.99 - Original price £9.99Original price£9.99£9.99 - £9.99Current price £9.99An underground puzzle adventure! Mr Fox, Mr Badger and the Family Rabbit are looking for cozy new homes. But with so many forest animals living u...
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Water WOW Under The Sea
Melissa & DougOriginal price £7.00Original price £7.00 - Original price £7.00Original price £7.00Current price £4.00£4.00 - £4.00Current price £4.00No-mess painting for kids! This exciting paint-with-water colouring book includes four reusable pages and a refillable water pen. Simply use the pe...
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Water WOW Safari
Melissa & DougOriginal price £7.00Original price £7.00 - Original price £7.00Original price £7.00Current price £4.99£4.99 - £4.99Current price £4.99No-mess painting for kids! This exciting paint-with-water colouring book includes four reusable pages and a refillable water pen. Simply use the pe...
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Water WOW Fairy Tale
Melissa & DougOriginal price £7.00 - Original price £7.00Original price£7.00£7.00 - £7.00Current price £7.00No-mess painting for kids! This exciting paint-with-water colouring book includes four reusable pages and a refillable water pen. Simply use the pe...
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Little Wise Box Sea Life Kit
Little Wise ToysOriginal price £16.00Original price £16.00 - Original price £16.00Original price £16.00Current price £12.99£12.99 - £12.99Current price £12.99The Little Wise Sea Life Kit is a magnetic educational toy offering a fun and interactive way to support early learning for young kids aged 3-6. E...
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Penguins Parade
Smart Toys and GamesOriginal price £9.99 - Original price £9.99Original price£9.99£9.99 - £9.99Current price £9.99Get the penguins in line! If you liked Penguins on Ice from SmartGames, get ready for Penguins Parade! This new magnetic travel game provides hours...
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Water WOW Farm
Melissa & DougOriginal price £7.00Original price £7.00 - Original price £7.00Original price £7.00Current price £5.00£5.00 - £5.00Current price £5.00Melissa & Doug - Water Wow! - Farm is a no mess colouring activity book. It helps promotes children's colour recognition and motor skills. This...
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Reusable Puffy Stickers Pirates
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49These reusable puffy stickers are filled with swashbuckling appeal! Pick your pirate stickers and layer on some seaworthy duds to build ...
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IQ Stars
Smart Toys and GamesOriginal price £10.99 - Original price £10.99Original price£10.99£10.99 - £10.99Current price £10.99Can you fit all the stars in the grid? Are your brain skills out of this world? Can you place the 7 stellar puzzle pieces onto the grid? Reach for ...
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IQ Stixx
Smart Toys and GamesOriginal price £12.99 - Original price £12.99Original price£12.99£12.99 - £12.99Current price £12.99Use your skills to stack up the sticks! 5 horizontal pieces need to fit on top of 5 vertical ones. Can you criss-cross the sticks in this travel fr...
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Puffy Stickers Princess
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49It's a puffy sticker collection and dress-up sticker activity book in one! Four glossy background panels and 76 puffy stickers combine f...
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Taf Toys Urban Garden In Car Play Centre
Taf ToysOriginal price £42.99 - Original price £42.99Original price£42.99£42.99 - £42.99Current price £42.99An innovative travel toy suitable for rear facing babies in the car! This combination of activity pad with baby safe mirror will not only keep babi...
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Secret Decoder Deluxe Activity Set - On the Go
Melissa & DougOriginal price £13.99Original price £13.99 - Original price £13.99Original price £13.99Current price £7.00£7.00 - £7.00Current price £7.00Includes Secret Decoder Game Book, Seek & Find Game Book, Secret Message Activity Pad, and magic-reveal sticker sheets Use the tools to decode...
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Water Wow - Vehicles Pathways
Melissa & DougOriginal price £7.00Original price £7.00 - Original price £7.00Original price £7.00Current price £5.00£5.00 - £5.00Current price £5.004 spiral-bound multi-path vehicle-themed coloring boards and refillable water pen Multi-path mazes and scenes include airplanes, tugboat, rescue v...
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Puffy Sticker Play Set: Mermaid
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49Reusable puffy sticker play set Includes 65 reusable puffy stickers Double-sided glossy background with dressing room and coral reef scenes to fil...
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Reusable Puffy Stickers - Dinosaurs
Melissa & DougOriginal price £5.49 - Original price £5.49Original price£5.49£5.49 - £5.49Current price £5.49Reusable fold-and-go puffy sticker play set with a prehistoric/dinosaur theme Includes 36 reusable dinosaur puffy stickers plus glossy fold-and-go...
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Atlantis Escape
Smart Toys and GamesOriginal price £15.99 - Original price £15.99Original price£15.99£15.99 - £15.99Current price £15.99Find your way out…before its too late! Navigate staircases to find the shortest path from the high tower to the harbour where a boat to safety is...
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Reusable Drawing Magnetic Kit Farm
Melissa & DougOriginal price £19.99Original price £19.99 - Original price £19.99Original price £19.99Current price £14.99£14.99 - £14.99Current price £14.99Natural Play farm-themed Play, Draw, Create reusable drawing and magnet activity kit Includes 45 magnets, 5 dry-erase markers with an eraser, buil...
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Criss Cross Cube
Smart Toys and GamesOriginal price £14.99 - Original price £14.99Original price£14.99£14.99 - £14.99Current price £14.99The nuts and bolts of logic!Show that you are the sharpest tool in the box by solving the 80 different challenges. Nuts and bolts of this game is t...
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My First Pirates
Smart Toys and GamesOriginal price £20.99 - Original price £20.99Original price£20.99£20.99 - £20.99Current price £20.99Batten down the hatches for a magnetic pirate party! Ahoy little mateys! Batten down the hatches for a pirate party! Wobble on the deck of the pi...
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Smartmax Start
Smart Toys and GamesOriginal price £29.99 - Original price £29.99Original price£29.99£29.99 - £29.99Current price £29.99The perfect introduction set to the world of SmartMax! Have fun building incredible structures with SmartMax! SmartMax allows children to explore...
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Zoo Yatzee
Smart Toys and GamesOriginal price £7.99 - Original price £7.99Original price£7.99£7.99 - £7.99Current price £7.99It’s a zoo out there! Collate your dices together and find a winning combination strategy. A creative, simple, and child-friendly take on the or...
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Colour Wheel - Rainbow
Jellystone DesignsOriginal price £18.99 - Original price £18.99Original price£18.99£18.99 - £18.99Current price £18.99Introducing the Jellystone Designs Colour Wheel Puzzle, the ultimate baby sensory toy that sparks colour recognition and engages young minds! This ...
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